MODULE CONTENTS
This module focuses on economic development in the context of corporate social responsibility (CSR). It explains how CSR encourages companies to reconcile economic viability and ethical behavior, while adopting responsible business practices. The module also explores new business models such as the circular economy, the economy of functionality and the sharing economy. Finally, it underlines the importance of intangible capital in enhancing a company's value, and shows how CSR can boost competitiveness by investing in this capital.
PEDAGOGICAL OBJECTIVES
Understand how CSR contributes to sustainable and ethical economic development Discover the importance of balanced relationships between companies, subcontractors and suppliers in the context of CSR. Explore new economic models (circular economy, economy of functionality, sharing economy) and their link with CSR Learn how to assess and value a company's intangible capital through CSR Learn how CSR can reconcile economic performance with social and environmental responsibility
Economic Development: Between Sustainability and Ethics
In the context of Corporate Social Responsibility (CSR), economic development is not limited to the simple pursuit of profit, but goes hand in hand with ethical and responsible behavior. CSR encourages companies to establish sound relationships with their subcontractors and suppliers, respecting reasonable payment terms, avoiding abusive practices, and supporting the performance of their partners. It also encourages the adoption of innovative business practices, such as fair trade, in order to distribute wealth more equitably.
One of the major economic aspects of CSR is the integration of new economic models, such as the circular economy, which favors the reduction, recycling and reuse of resources, or the economy of functionality, where people pay for the use of a good rather than for the good itself (such as the rental of bicycles or scooters). The sharing economy, meanwhile, is based on exchanges between individuals and new collaborative lifestyles, such as coworking. These models encourage innovation and profitability while respecting the environment and resources.
Another fundamental aspect of CSR is the valorization of a company's intangible capital, i.e. the skills of its employees, the reliability of its customers and partners, the reputation of its brand and the satisfaction of its shareholders. This capital, which today represents up to 80% of a company's value, is strengthened by CSR actions such as employee and supplier training. By investing in this capital, companies ensure their growth and longevity.
In conclusion, CSR enables companies to combine economic performance with ethical responsibility, while strengthening their intangible capital. CSR is more than just an additional expense; it is a genuine lever for competitiveness and innovation.
