MODULE CONTENTS
This module explores Corporate Social Responsibility (CSR), a voluntary approach in which companies integrate sustainable development practices into their activities. By engaging with their stakeholders (employees, customers, suppliers, public authorities, etc.), companies can have a positive impact on society and the environment, while improving their resilience and performance. CSR is based on three pillars: social, environmental and economic, and is an essential strategic issue for the long-term survival of companies.
PEDAGOGICAL OBJECTIVES
Corporate Social Responsibility: a strategic issue
Corporate Social Responsibility (CSR) has become a key element for companies wishing to adapt to a constantly changing world, marked by economic, social and environmental crises. CSR involves integrating sustainable development concerns into corporate activities, while taking into account the expectations of stakeholders: employees, customers, suppliers, public authorities, and society in general.
CSR is based on three pillars: social, environmental and economic. It enables companies to have a positive impact on society while contributing to their own resilience. A company that adopts CSR practices is perceived as responsible, ethical and concerned for the well-being of its employees and the environment. This improves its image, attracts and retains talent, and makes it more competitive.
Adopting CSR also offers economic benefits. By integrating sustainable practices, companies can differentiate themselves on the market, strengthen the confidence of their partners and gain access to new markets, particularly public ones. In short, CSR is an essential strategic approach for modern companies, guaranteeing their long-term viability and adaptation to the challenges of the 21st century.
